Search Engine Optimization is something you really want to make sure you have when creating your website. This is what will make users be able to find you when they do a google search. WordPress also comes already search engine friendly. You do have to be careful with what themes you use and how you customize the site because it can break some of the search engine features.
Things to keep in mind to be more SEO friendly
- Put content first over style
- If you have pictures on your website use alt tags
- Make sure your code is clean
- Write your content to use key words that people may search your site for
WordPress.org does also have tips on how to be more search engine friendly on their site. For their tips please click here.